Reliance
Why Reliance Is Betting on Legacy Regional Brands to Build Its FMCG Empire
India’s largest conglomerate, Reliance Industries, is pursuing an aggressive strategy to dominate the fast-moving consumer goods (FMCG) sector. Instead of building brands entirely from scratch, the company is acquiring and reviving legacy Indian brands and regional favorites—from beverages to personal care products. Through its consumer arm, Reliance Consumer Products Ltd (RCPL), Reliance aims to challenge […]
